The first logo was designed under the first name change when Sweeney made his first risky move, hoping to raise his company’s profile. Its emblem has undergone several changes during its existence, each time demonstrating the success of the new logo in fulfilling its purpose. Organizing contests, cybersport events, and investing have increased the scale of projects but also dramatically raised the company’s profitability.Ī great role in the company’s development has also played the right marketing approach, which responded quickly and effectively to the changes taking place, timely changing the image of the studio, adjusting to the spirit and time. In 2019, the studio won the British Academy of Film and Television, was also awarded the Engineering Excellence Award from the Hollywood Professional Association. Since then, Epic Games has become a “big” company, known far beyond the United States. At the same time, the word Mega was removed from the name, as it was no longer necessary to give the appearance of a large organization. The company moved to Cary, North Carolina, occupying an impressive facility that met current needs. But the development of Unreal required all its creators to work together under one roof. Previously, many of them worked in their own country, at home. An increase in the number of employees and the volume of tasks to be solved required a revision of the approach to collaborative work. Significant changes in the company took place in 1999. This fame made the engine in demand by other developers, which allowed the studio to open a new direction – implementing a unique but already licensed engine. That same year saw the launch of the Unreal series of games with Digital Extremes, a three-dimensional implementation of the first-person shooter that immediately became popular with the world of gamers. The following year, its new Unreal Engine opened up a wide range of possibilities for further unique developments. 1997 increased the staff to 50 people working for the company worldwide. In 1996, the company was approached by the Polish studio Chaos Works to help with the release of its shooter, Fire Fight. The next year allowed us to expand to 30 employees. But this was preceded by years of hard work and struggle for a place in this type of business. Subsequent refinements have allowed its successful use in video games of other developers. Its application demonstrated excellent results. Developing it, the studio simultaneously launches its video games, including Fortnite and Gears of War, and Infinity Blade, which Unreal Engine was tested. The company has become widely known among developers of electronic video games because of its Unreal Engine. Twenty employees were invited to work and formed the main core of the studio’s team. During one season, the studio’s development required the services of a wide range of specialists – programmers, designers, composers, and artists. Having connections, dealing with marketing, sales, and publishing issues made a huge contribution to the successful growth of the new company. His experience at id Software came in handy for business development. Mark Raine, who became Sweeney’s partner in the same year, was a tremendous help in organizing the company’s promotion. It sounded like the name of a large and solid organization, even though its founder, manager, and employee were in one person. The renaming to Epic MegaGames seemed to him impressive and original. It requires in-depth marketing, a well-thought-out image, an attractive name, and an original company logo. To somehow enter this market, and even more to make a loud statement right away, was not enough to make 1-2 popular games. The beginning of 1992 became for Sweeney the realization that the game world was already rather densely populated with big and world-known studios, such as Apogee Software and id Software.
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